At TrafficApe, we like to stay up-to-date by keeping in touch with industry metrics that pertain to generating traffic to your website. There are a number of options available these days, outside of just Google Adwords, to do this. For example, Facebook, Twitter, and LinkedIn have all jumped head-first into the advertising game. And although not very strong, you have to consider the Yahoo!|Bing Network, as well. We don’t discourage the use of any of these networks for advertising in any way. In fact, we encourage it. When marketing your website or blog, your efforts must include a variety of options. To achieve success, it is necessary to maintain up-to-date & relevant content, advertise, engage followers on your social media profiles, and create quality back links.