At TrafficApe, we like to stay up-to-date by keeping in touch with industry metrics that pertain to generating traffic to your website. There are a number of options available these days, outside of just Google Adwords, to do this. For example, Facebook, Twitter, and LinkedIn have all jumped head-first into the advertising game. And although not very strong, you have to consider the Yahoo!|Bing Network, as well. We don’t discourage the use of any of these networks for advertising in any way. In fact, we encourage it. When marketing your website or blog, your efforts must include a variety of options. To achieve success, it is necessary to maintain up-to-date & relevant content, advertise, engage followers on your social media profiles, and create quality back links.
These attempts and efforts, as you know, come at a cost. Below, we’ve provided some brief notes on the current landscape of what the “cost” actually is for generating traffic to your website. TrafficApe’s is also included, for comparison.
According to AdGooroo.com, the Cost-Per-Click (CPC) on U.S. AdWords text ads has increased an average of 26% across 9 major industry categories between the first quarters of 2012 and 2014. The data below measures desktop and tablet for 2014, and desktop only for 2013 and 2012.
Increases in CPC were most dramatic in the Legal and Automotive categories, where advertisers paid an average of 50% and 45% more per AdWords click, respectively, than they did two years ago.
The category with the lowest increase in CPCs is also the largest in terms of Paid Search spend, Shopping & Classifieds, which primarily includes retailers. Between Q1 2012 and Q1 2014, the average CPC for Shopping & Classifieds advertisers rose just 6%, from $0.72 to $0.77. The only other category with a single digit increase in CPCs was Financial, rising 9%. Every other industry category studied experienced double digit increases in CPCs, including Education (31%), Health (30%), Home & Garden (22%), Telecommunications (26%) and Travel (15%).
There are many articles/sources that you can read these days discussing Facebook’s rise in the ad game. Facebook marketers have become more sophisticated with Facebook’s targeting options and are increasingly only paying what each ad is worth, based on their business objectives. While Facebook continues to take market share from Google, the cost to the end user is basically the same.
Although the Yahoo!|Bing Network isn’t much of a player, the advertising costs are still relevant.
The sole reason TrafficApe was brought into existence was due to the lack of options for average website owners needing a way to increase traffic and gain exposure. We provide something none of the ad networks can… a FREE alternative! TrafficApe members generate real traffic to 5 unique urls from around the globe.
For members that want to take it the next level, our premium plan (Super Awesome plan) is an absurdly inexpensive way to gain the exposure you are looking for when compared to Google, Facebook, Yahoo!|Bing. For only $.13/day, members receive up to 100 page views to 15 urls.
Even at the lowest CPC on Facebook, 100 clicks would cost you over $38! At a fraction of the cost, the value that TrafficApe offers speaks for itself.